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CRM.   CRM is short for Customer Relationship Management, the industry term for the set of methodologies and tools that help an enterprise manage customer relationships in an organized way.

Crm Software - Links


Who uses it?   From small enterprises to multinational corporations, any business that maintains regular interaction with customers benefits from a well organized CRM system.

Key Features of CRM Tools.   CRM includes all business processes in sales, marketing, and service that touch the customer. With CRM software tools, an enterprise might build a database about its customers that describes relationships in sufficient detail so that management, salespeople, people providing service, and even the customer can access information, match customer needs with product plans and offerings, remind customers of service requirements, check payment histories, and so on.

 

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