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Telemarketing is the use of the telephone to market products and services to prospective customers and to receive orders and inquiries generated from advertising and promotions. When the company is calling customers in order to generate sales, the process is known as "outbound telemarketing." When the company is receiving calls from customers attempting to place an order, it is known as "inbound telemarketing." There are many companies that offer services in providing telemarketing services. These companies specialize in using automated call systems, tracking software, and customized scripts to efficiently handle large volumes of telephone traffic on the behalf of their clients. Telemarketing has proven to be a valuable and cost-effective solution for many businesses.
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