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As the web has taken off, online surveys have become a major part of any marketing research campaign. There are a number of companies that specialize in creating and hosting surveys that target the particular audience you specify. The responses are automatically collected and analyzed and shown to you in a graphical format. The surveys are often created using an intuitive web-based wizard that make the barriers to entry low enough that even small and medium-size businesses can perform this type of market research. Online surveys have become increasingly important since they are much less expensive than telephone-based surveys and the results are often more accurate.
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