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Direct marketing through mail is an important part of how businesses promote their services and products. One of the most important factors for success is having an accurate and targeted mailing list that reaches your intended audience. There are several companies that specialize in selling lists and working closely with you to understand your business and your objectives. By correlating your criteria with their databases, they can generate a list that most closely matches the people or businesses you are trying to reach. Direct marketing services typically sell names and addresses in per-thousand units that will typically range from $25 to $100 per thousand depending on the criteria and the quantity requested. The results are then provided in a digital file format or on printed mailing labels.
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