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Insurance companies determine prices (called "premiums") by creating customer profiles and statistically analyzing large sets of data to determine how much, on average a customer in that profile will cost (this applies to all kinds of insurance: health insurance, auto insurance, life insurance, etc.). Each insurance company creates their own profiles and risk analysis. As a customer, you want to find the most favorable risk group to fit into (because favorable groups mean lower risk and therefore lower prices).
The best way to find a low premium is to spend some time shopping around and getting insurance quotes. Different companies will offer different premiums for the exact same coverage. An increasing number of companies will offer you a quote immediately when you fill out a simple form online, so getting a quote takes half the time it used to.
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