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Sales foce automation systems are software products that support sales staff lead generation, contact, scheduling, performance tracking and other functions. Sales Force Automation functions are normally integrated with base systems that provide order, product, inventory status and other information and may be included as part of a larger customer relationship management (CRM) system. These systems help you automate your business, track your lead pipeline, and maximize the effectiveness of your sales force.
The most comprehensive SFA packages provide functions such as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. When sales functions are integrated with marketing and customer service, it is known as a complete "enterprise relationship management" package.
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