Public Relations - Links

Cynics explain public relations as "the aspect of mass-marketing that deals with the control or manipulation of public opinion, through processes that control the presentation of the image and message presented by a client."

However, public relations agents ahould really be thought of as corporate image consultants. They can help you use media to convey messages to the public in a way that positively influences public opinion. Organizations that seek to profit from the mass market, may view the public relations as a valuable aspect of an overall business and marketing strategy.

PR agents are experienced at working with different segments of media and targetting specific messages at carefully defined audiences.