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Direct marketing is a technique in which promotional materials are delivered directly to potential customers via direct mail, telemarketing, cold canvassing, or other direct means. Direct marketing can be very effective because the potential consumers are carefully targeted and the result of the promotion is measurable in terms of response.
The direct marketing industry has grown enormously as a result of increasingly specialized mailing and telephone lists. You can purchase lists from corporations that maintain sophisticated databases allowing you to target specific demographics. By targeting only those consumers who are likely to buy your products, you can reduce your marketing costs and increase your conversion rate.
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