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Customer Relationship Management (CRM) is a software system that helps your enterprise understand and leverage all customer relationships in an organized way. The best CRM systems include systems to track all business processes in sales, marketing, and service that touch the customer (lead tracking, support services, past sales, inquiries, etc).
We have witnessed an enterprise create huge new revenue streams by building a CRM database to track customer buying behaviors and responses to certain promotions. By understanding your customers better with CRM systems, you can tailor your contact with them more intelligently to improve your customer relationships and maximize your sales opportunities.
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